How To Choose The Perfect Color Palette For Your Brand

  1. Leolynn says:

    This is so interesting because I’m working on starting my own company and i know how important branding is. Thanks for this post. I’m bookmarking it

    • admin says:

      Congrats girl!! Starting your own business is a big leap but so worth it!! I’m so glad you found this post helpful. Color plays a big part in branding but it doesn’t have to be complicated. I cannot wait to see what you do with it.

  2. Yvette says:

    These were great tips on colour branding, iinned it for better reflection later on. this is something I have always struggled with as I love strong colours personally, but realize as an audience I might have to do something different.

    • admin says:

      This is where knowing your audience can play a big role in branding. But don’t be afraid of strong colors. You can still use them just use plenty of white space to give the eye a break. Putting strong colors against a white background can make them pop a lot more.

  3. Carolin says:

    I’m obsessed with color patterns and I love your four steps. I’ve recently read How To Style Your Brand, which I think is pretty interesting and helpful too 🙂

    • admin says:

      I love and admire Fiona Humberstone. Such a huge inspiration for me as a brand developer. I am obsessed with colors and fonts.

  4. Leslie says:

    I think the colors for branding is what took me the longest to decide on. I like the lighter colors myself.

    • admin says:

      I was indecisive whe it came to my brand colors. I did a lot of back and forth and testing. But I finally found a color palette I love.

  5. Nicole says:

    EXACTLY what I needed today as I’m planning to brand my new site and was struggling with colors!! Love how you lay this out 🙂

    • admin says:

      Color palettes are an obsession for me. I love pairing colors for different effect. I am glad this helped you out and I cannot wait to see what you come up with.

  6. Belinda says:

    Thank you so much for putting this post together! This is so helpful as I am thinking about changing up somethings on my site.

    • admin says:

      I am glad you enjoyed it and it was helpful. Color is really powerful at drawing out emotions. And emotional connects are what matter when running a business.

  7. Love reading about the psychology of color — so fascinating to me! This is great info for branding!

    • admin says:

      I love color psychology. Because I am a designer I am always taking note of how visuals make me feel. I do it a lot on Pinterest. But it helps me associate designs, including color, with feelings.

  8. Corinne says:

    This is really helpful! I’ve tried to brand my Instagram as pink and airy and light, but it can be a challenge – especially when using stock photography!

    • admin says:

      Instagram is a beast when it comes to color. It can hard some days to stay branded. And stock photos can be hard to find all the time. I struggle every day with IG. Some days I just want to post something yellow, and that’s not branded. So I total get the struggle.

  9. Erin Haugerud says:

    Great advice! Mine is all clack and white because I’m having a hard time commuting to a color as I’m a designer and don’t want to distract from my imagery or have it clash. This will allow me to apply some really thought tonit!

    • admin says:

      I struggled too because as designers we naturally love most colors, so narrowing down can be difficult. But a Black and white color story can the platform to have other colors really POP.

  10. Taylor says:

    I absolutely love the role color plays in defining a brand and think the list you’ve pulled together is great, however a few of the “negative” attributes you’ve assigned the colors seem outdated in today’s branding world. Citing “womanly” and “feminine” as a negative for pink and teal and blue as “masculine” now seem arbitrary as design moves forward.

    • Misty says:

      Some of the color attributes may seem outdated but when looking at branding and the message being conveyed in some instances being seen as “feminine” may be considered a negative attribute, same as masculine. It’s important to know both sides of the spectrum to be accurate. One of the major roles a brand strategist and developer will play with color palettes is explaining that a baby pink will appear more feminine than a pink that has more of blue undertone. Building a color palette is about the balance of attributes as much as the colors themselves. So while they may appear outdated they are rooted in psychology that hasn’t changed much over the years.

  11. thank you ! great post

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