These Branding Mistakes Could Be Costing You Money

  1. chelsey says:

    I loved this, awesome tips!! Thanks for sharing!

    • admin says:

      You’re very welcome. I have made plenty of mistakes over the years and I hate to see anyone else do the same.

  2. Keri says:

    So helpful! I love your site and am excited to read more. I know I have made many of these mistakes.

    • admin says:

      I made them too. So I want to educate others on what not to do because it can cost you in the end. I’m so glad you enjoyed.

  3. Heather says:

    These are fantastic tips! I’m guilty of rebranding, but only once in 6 months.

    • admin says:

      I thin there is always some doubt in the first year and rebranding then isn’t detrimental. But I have had clients who have rebranded 2-3 times in the first year. So my biggest tip is let give it chance to solidify with your audience. Then if you decide in a few years you can give your audience a heads up.

  4. yvette says:

    I am realizing the value in needing to look at outsourcing. I just can’t seem to get my logo where I want it and I think I know it is time to say, “this is my business and it is worth investing in for a future.” It is just so hard to do that when you don’t have an income from it yet.

    • admin says:

      It can be hard to justify the price when you aren’t seeing a return yet. However, I know for a fact that good branding helps draw in revenue. A professionally design brand identity has become a must to succeed in an online world.

  5. Sarah says:

    Thank you for this list! It’s taken me a while to figure out #2. Lord knows I love trying my hand at design, but this go-around I made the decision to pay my designer friends to do things for me!

  6. Erica says:

    I really needed this. I am completely changing my blog and need to change my entire brand

    • admin says:

      That makes me so happy that it helped you. I don’t want anyone making the same mistakes I did. If you need help with your branding just let me know. I offer free 30-minute discovery calls.

  7. These are great tips. The copying thing is easy to do because a lot of us don’t have a design idea in mind. And DIYing… Eisj time waster.

    • admin says:

      Thank you! Copying is easy for everyone, but when it comes to growing a lasting business I recommend trying not to copy others.

  8. Falak says:

    This was such a helpful post! I am definitely guilty of some of these.

    • admin says:

      I am so glad you found it helpful. I was guilty of a lot of these things as well. I don’t want anyone else to have to make them.

  9. Tami says:

    Love this post! I used to try to DIY everything until I realized it’s a much better idea to leave certain things to the professionals haha. I’m planning on doing a big rebrand soon and I should probably bookmark this post because it helped me realize there are more things I need to work on. 🙂 Thank you for sharing!

    • admin says:

      Thank you, Tami! I am so glad this will help you with your rebranding. No one can DIY everything, even I don’t DIY it all.

  10. Becca says:

    Really good points to keep in mind. Time for a font check over on my site!

    • admin says:

      If you don’t have one yet I recommend a brand style guide. That way you have all of your brand’s visual guidelines in one place. Then you can just refer to that when in doubt.

  11. Rachel says:

    I am new to blogging so this post is really helpful. Thanks!

    • admin says:

      You’re very welcome Rachel. Being new to blogging is always a little daunting. But be yourself and learn from others (like my mistakes) and you will do wonderfully. BTW I love your blog name!! I think most people can relate to one sock missing. I’ve always wondered… Where do the go?

  12. Dana says:

    These are great tips, Misty! Especially the one about rebranding. Sometimes a rebrand isn’t what’s necessary; sometimes adjusting your messaging can do the trick!

    It’s also fun to watch how your own brand grows over time!

    • Misty says:

      You are absolutely correct. A complete rebrand isn’t always what is needed. Sometimes just a few small tweaks can make a big impact on a business.

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