How To Use Your Brand Style Guide To Build Brand Recognition

  1. Great stuff! I need to do this!!

  2. Bethany says:

    I love this! I have a new blog and I’m working to have this branding! Now I especially want a wax seal! HA!

    • admin says:

      Wax seals are great!! If you sell a physical product they are a great addition to your packaging. You can use them to seal notecard enclosures or add details to tags. So many wonderful uses.

  3. Deborah says:

    I came to have a look at your post as I’ve just got business cards and my site
    name up. Yours is a very full post and filled me in on quite a few things.
    Well put – thanks!

    • admin says:

      You’re welcome, Deborah! And congrats on getting up and running. I am so glad you found the post helpful. A brand style really is an amazing tool to keep in reach. Whenever I am in doubt I just reference it and I’m good to go.

  4. Thank you so much! This is such good stuff. I’ve been working on branding and now what I should focus on!

    • admin says:

      Yay! You’re so very welcome. I am glad it will help you with your branding. If you ever get stuck with something let me know and I can give you some tips.

  5. Dianna says:

    Great tips! I like how you laid it all out…got some good ideas generating now!

  6. Nicole says:

    Great tips! I’m going to use this to redesign my brand in the near future!

    • admin says:

      Having a brand style guide will make it so easy to brand your business. You won’t have to second guess any part of it.

  7. I need one of these! But I want to do it at the same time as I have a blog redesign!

    • admin says:

      Yes!! When you redesign or rebrand your blog make sure your designer gives you a style guide. It can either be one page like the example I show in the post or it can be more detailed. I create style guides that are more detailed for my clients. That way they can see messaging info (like words to use and not use) and how to use their brand colors across their platforms. Either way, it’s great to have on hand.

  8. Corinne says:

    This is huge – and helpful, but it seems so difficult to actually accomplish. I’ve gotten better, but still feel like my branding needs a LOT of work! I’m just not a “creative” type and wish I were…

    • admin says:

      A brand guide is really helpful to stay on brand. It helps to keep everything looking cohesive. I really love that I can easily reference my color palette to make sure my brand colors are the same on every platform.

  9. I definitely need to create one for myself. I kinda have the ideas in my head and I utilize them a lot but I think it would help to have an actual guide that I could look at. Thanks for sharing this!

    • admin says:

      You’re welcome Nicole! Having something you can actually look at is very helpful when trying to keep everything cohesive. It can be just a simple one page that keeps the feeling of your brand in one place fore easy reference.

  10. Stacey says:

    Wow this is awesome and super helpful! Thank you! I have my color palette, primary logo, and an alternate logo.

    • admin says:

      You’re welcome, Stacey! I am glad you enjoyed it and found it helpful. It always nice to have everything you need to brand your business in one easy document to reference during those “not sure” moments.

  11. Maegan says:

    Your post had me drooling over all the gorgeousness!! Best brand style guide explanation I’ve read (and I like checking them out too). Thanks for the inspiration to put some more effort into our branding!

    • admin says:

      You’re welcome, Maegan. I am glad it lived up to your expectations. I know a lot of people see a style guide but a lot of them don’t know how to use it. It’s a great tool to have on hand to keep your brand on track.

  12. Yolanda says:

    Fantastic resource and perfect timing as I’m in the process of building out my 2nd website and my to-dos for next week is nailing all my branding down. I will 100% be saving this and referring back to in a few days. Thanks for the great overview!

    • admin says:

      Congrats on the starting a second website! That’s huge! I may be coming to you for pointers on how to juggle it all. I am super happy that this post will be helpful for you.

  13. Sigoni says:

    This is truly an amazing guide! Half of these I didn’t even realize I needed! Which is sad, but definitely something I’m going to be working on! Thanks so much for sharing!

    • admin says:

      Having a complete visual brand is important because it can give you a lot of flexibility in your branding. And your brand guide can help you keep everything cohesive and put together. It also helps keep your brand fun.

  14. Tracy says:

    This was such a great resource!

    • admin says:

      Thank you, Tracy! I am glad you found it helpful. I have mine hung up next to my desk so I can see whenever I post anything. It saves me a lot of time.

  15. I really need to pick a color pallette for my blog etc. I keep changing my mind but I know it’s time to narrow it down.

    • admin says:

      It is so hard to choose a color palette. My blog is mainly black, white, and pink… but I add in lots of other colors in my photos so that it’s bright and airy. I think color palettes are one of the hardest brand elements to nail down because it’s color!! It’s so hard to just choose a few when there are so many to choose from.

  16. Jeanette says:

    I have just gone through this, to decide on brand colors for my new blog. It really is difficult when you like too much of colors 🙂 I don’t know yet if I am happy with those colors I have chosen right now. I want my brand to reflect the word Bright which I am using on my blog.
    It’s a fun step as well, cause everything else is no fun. To set it all up on WordPress, but to go through all different color palettes are more fun.

  17. Kat says:

    This is great information. Thanks for sharing your expertise.

    • Misty says:

      You’re very welcome. I enjoy sharing my knowledge with others so they can build their brands and grow their businesses.

  18. Rachel says:

    I LOVE my brand style guide. It keeps me focused when creating my content. I love the idea of incorporating patterns, that’s probably the one thing I don’t have on my guide!

    • Misty says:

      Patterns can be a great way to add interest to your brand. I have a couple of patterns for my brand but I haven’t used them yet. You have inspired me to go ahead and use mine on my website.

  19. So many great tips here – I am working on compiling my own, just trying to find my style!

    • Misty says:

      You’re very welcome. I am glad you enjoyed it. Putting together a brand style guide is so much fun to do. It’s a great place to let your personality shine.

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