Throughout history, every story told features the same characters over and over again. The lover, the entertainer, the outlaw… all of these character personalities, or archetypes, are based upon symbolism. It’s also why you find yourself drawn to a specific character that shares traits with other characters that are similar.

Archetypes are also a powerful tool to use when branding and marketing your business. Knowing which archetype fits your brand allows you to build trust and loyalty among your audience by appealing on a psychological level.

HOW DOES KNOWING YOUR BRAND PERSONALITY BOOST YOUR BUSINESS

√ Helps you speak to your audience in an authentic voice they understand.

√ Builds brand loyalty and keeps your audience coming back.

√ Allows you to be more unique in your space.

√ Your audience will connect with your brand on a deeper more meaningful level.

√ You will spend less time wondering what to do next.

√ And much more…

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