My Biggest Secret To Success: One Word To Live By

Brand Your Business

I have a HUGE secret to share with you today. I mean it’s so big it will change the way you do business forever. Okay, that may be a little bit of a stretch, but I promise you that this post will help you become more successful as a small business. If I could meet you in person, share a cup of coffee and give you one piece of advice this would be it.

Learn why you need brand clarity and how I used it to book 4 new clients before I launched my site.

So what is my secret to success? It’s not a complicated theory or even a hard to implement the process. It’s just five simple principals that makeup one big business philosophy. This philosophy isn’t revolutionary by any means but to make it easy to implement in my own business I put my own little twist on it.

 

(T)ruth

 

Never promise something you cannot deliver or if you do make a promise make sure you over deliver. Don’t ever lie to your readers or customers about anything. Honesty will always be the best policy. Just like with personal relationships truth is the foundation of all business relationships.

 

 

 

 

(R)espect

 

Always be respectful, not just to your readers and customers but also your competition. There is nothing that will paint you in a negative light more than being disrespectful. This is especially true when working in an online environment when comments can easily be taken out of context. Always be mindful of the tone of voice of your comments.

 

 

 

(U)niqueness

 

Be unique. Don’t try and be someone your not and please don’t try and be exactly like everyone else in your niche. People read blogs and buy from businesses they can relate to so use your voice to your advantage. And don’t worry about being perfect, just be you and people will love you. And whatever you do don’t forget to color outside the lines.

 

 

 

(S)ervice

 

Be of service to your readers and customers. You should always strive to help people as much as you possibly can. You’re in a unique position do a lot of good for a lot of people. And this isn’t limited to just your readers and customers either. You can leverage your place to help those less fortunate than yourself. I always try and give back when and where I can as a service to those who have helped me get to where I am. You never know whose life you may change.

(T)ime

 

Take the time to get to know your readers and customers. I mean really get to know them. Take time to connect with them in a real and personal way. Even when things are crazy and you feel overwhelmed take a moment and reach out to a few customers. Get their feedback on what problems they are facing so you can help create a solution. You take time every day to craft amazing content and grow your business so take a little time to get to know your audience.

 

As you can see my business philosophy is all about building trust. Trust is the biggest factor in success, but trust isn’t something you give to your readers or customers it’s something they give you. If you lose your audience’s trust it’s very hard to ever get it back. But if you follow these five principals I can guarantee you will see your audience return again and again because they believe in you and your business.

Want to know more about me and why I love helping creative businesses brand with confidence? Head yourself over to my about me page to find out.

Learn how I booked 4 new clients before launching with Brand Clarity.

52 Comments

  1. These are great values. Things every business owner should live by. I just started my work as a freelancer and I have no idea what I’ve gotten myself into haha, but I need to remind myself of these principals!

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    • Thank you! I may make a printable for you all so you have a pretty reminder. I don’t know where I would be today without these values.

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  2. Great insights here! I’ve been working to build trust with my readers-it definitely takes time!

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    • Yes, it takes time. But if you are offering valuable help and resources they will come to trust you.

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  3. I love this! Trust is so important!

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    • Thank you! It’s the one thing I hold above everything else.

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  4. Love the part about being unique! Just be yourself and people will love you. So hard to do in today’s social media filled society – but so very true! Thank you.

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    • Being yourself is the best thing you can be. Remember in the world of social media that so many people pretend that everything is perfect. Share your own struggles and show yourself through the lens of authenticity.

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  5. These are great. Thank you for the reminder that it does take time to know your reader. It isn’t going to happen overnight. You need to build a relationship!

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    • You’re very welcome dear. It takes time to find and build your tribe. But if you operate with authenticity and integrity you will attract your tribe.

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  6. Really great advice. I think a lot of this is a really good reminder to just be authentic, creative and to work hard 🙂

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    • I couldn’t agree more! I have this hanging on my pegboard so I can see it every day as a reminder.

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  7. All such great tips!! Connecting with others is so important!

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    • It is so important!! We cannot get so wrapped up in the day to day running of our business that we forget to connect with our Tribe.

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  8. I love this!

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    • That makes my heart extra happy to hear you that.

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  9. I love how you used Trust as an acronym! I completely agree that trust is the best way to run your business! When it comes to anything from your regular content to reviews and sponsored content, if you’re not honest they will know. And they definitely won’t come back.

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    • Amen!! I run my business with integrity and want my Tribe to know that I care about them. I want them to know that I want the best for them and their businesses.

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  10. This is great! I couldn’t agree more with gaining respect it really is super important!

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    • Yes, it really is. You have to respect your Tribe before they will respect you. That means respecting their time (don’t waste it), respecting their opinions, and respecting their businesses.

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  11. I think honesty is key and some bloggers tend to embellish too much! Great Post!

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    • I am sorry that some out there don’t just tell it like it really is. One thing is for sure I refuse to tell people I have accomplished something I haven’t. I make a good living from my business, but I’m not going to tell you I’m making millions and then get you to think I can get you to the same level. Honesty and Integrity are key.

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  12. I LOVE this!!! I need to write this in my planner for a daily reminder.

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    • Thank you!! I have it printed and hanging on my pegboard so I see it several times a day. I may make a printable for it for you all.

      Reply
  13. It’s so important to realize what makes you you and to stick to that. Be unique!

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    • Right?!?! I love it when I find brands that are unique and living their truth. Standing out is so important.

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  14. so true time and truth are my favorite to live by!

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    • I have this hanging above my desk as a reminder to build the trust of my audience.

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  15. Love this post. Worth keeping in mind for everyone.

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    • Thank you Wendy. I am so glad you liked it.

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  16. What a great post! Thanks for sharing. What a perfect and respectable way to run a business. I love the easy way to remember it too!

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    • Thank you Hilary. I have it posted bt my desk so I can see it every day as a reminder how to run my business and be successful.

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  17. I think these are wonderful. I just in the process of starting my own small business and these really resonated with what I will strive for.

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    • Congrats Yvette! Starting a business is a lot of fun. I am so happy you liked the post and that it will help you run your business. These values are so important to gain the trust of your audience.

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  18. I appreciate this article. Some very nice insights and values to keep and hold onto. Not only for business but everyday.

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    • Thank you for such kind words Rebecca. I am so glad that you enjoyed it. These values are so important for every business owner to have, but you’re right it’s important for all people to have these values as well.

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  19. I don’t yet have a business but would possibly like to one day. I think these tips are all relevant to my blog. I try to do these things but it’s always good to have a reminder.

    Cherie @mymamamusings

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    • It’s a good way to just live our lives in general I think. Trust is such a fragile thing not just in business but also in everyday life.

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  20. That’s such a real and raw way to run a business. You come across as an easily respectable person and friend because of that.

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    • Thank you, Mandy. That is so kind of you to say. I feel everyone deserves respect and that trust is the most important part of running a business.

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  21. Yes! That’s a great business strategy for sure! All of those things are very important and it’s a great acronym!

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    • Thank you Kristin! I firmly believe trust is a big part of business and blogging. I am so glad you enjoyed it.

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  22. All great and very important points! I know it can be so tempting to be like everyone in your niche, but uniqueness really is key! Thanks for the reminder!

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    • When you see someone killing it in your niche it is so easy to try and copy them, but it’s our uniqueness that sets us apart and keeps people invested in our businesses.

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  23. This is great. Honesty is always a number one for me. The purpose of my blog is to show the truth aspects of motherhood, and being honest is top priority. Thanks for sharing!

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    • You’re welcome, Kelsey. Motherhood is not all sunshine and roses. My house is a wreck right now thanks to overturned toy boxes and yes, that irritating, but not the end of the world. I think too many people try and show their lives as perfect and in order when the reality is anything but. Honesty is not always easy but I think it’s a must for any blogger or business owner.

      Reply
  24. I love your reminder to be unique and true to you. That’s so important if you want to establish an authentic connection with your readers. Thanks for these great tips!

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    • You’re welcome Paula. Being unique is the best way to stay authentic with your audience.

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  25. Great article, will be looking at this in my own new venture for sure. Finding the unique ness is always a struggle, but I am trying to link it to my own voice and who I am and what I stand for, hopefully that will work.

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    • That is the best way to stand out. Just remember to be yourself and authentic to only you. You will do just fine.

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  26. Correct, TRUST is everything. If they cannot trust you, they will never buy from you! Don’t over promise what you cannot deliver. Be truthful in every way!

    Reply
    • Amen!! Trust is a big part of building client loyalty and a successful business.

      Reply

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