One of the things I love most about choosing brand fonts is that they tell a story without actually spelling it out. Changing just one font can change the entire look and feel of a brand. They truly speak volumes about your brand.

To understand how to choose the right brand fonts you need to understand the basics. Fair warning: this post is a little long but choked full of great information and plenty of visuals to help you out.nd truly getting your message across to your ideal client without coming across as stiff.

Branding

How To Choose The Perfect Brand Fonts

Spring has officially sprung! Instagram is filled with beautiful bouquets of flowers, mother’s day is right around the corner, and all the trees in my neighborhood are in full bloom.
Needless to say, I’m swooning over here.

Spring isn’t just about the beauty it’s also about a new season of rebirth. A season to breathe new life into your business. Give it a fresh new makeover… and the easiest way to give your business and brand a fresh new look is to update your color palette.

Branding

March 29, 2019

Spring Color Palette Inspiration

Outside of your website, social media is the best tool you have to market your business and build brand recognition. Unlike your website, social media is all about building personal connections, interacting with your audience, and truly getting your message across to your ideal client without coming across as stiff.

So how do you make sure your social media tells your story, engages your audience, and adds value? Well, there are three simple steps to brand your social media and knock the socks off your audience.

Branding

3 Simple Steps To Branded Social Media

Last year was a struggle for me on a lot of levels and I didn’t take on many clients.

For a while, I wasn’t even sure I’d come back to my business at all. You can read all about how depression almost killed my business in last weeks post.

When I decided to buckle down and get back into my business I took an entire month to evaluate my services and decide what I was going to change to give my clients the most long-term success. After creating the new offering the biggest change was I wasn’t going to be able to help as many people I once was able to.

Branding

March 15, 2019

My New Brand Development & Design Process For 2019

We all know that a website is a must for any business. Nowadays it serves as the main hub for your business and brand. But what is the difference between a good website that converts visitors into either subscribers or customers and one that does neither of those things?

There is a fine line between good web design and bad web design and I am going to show you the top 10 things your website needs to have in order to be a lead magnet that helps you grow your business.

Branding

10 Essential Elements To A High Converting Website

You have an amazing website, a blog full of helpful posts, a one of a kind product and an email newsletter where you share exclusive content, but your audience isn’t taking advantage of these offerings. You may have started out feeling like a superhero but suddenly you’re feeling like a super zero. You’re not alone. At one point we have all felt this way. Creating content people love is easy. It’s getting that content in front of them and getting them to take action that’s a little more difficult.

In today’s world of fast moving information, you have to be able to grab your audience’s attention and grab it quick. The easiest way to get them to pay attention to you is through your visual content strategy. You may already have a marketing strategy in place, but if you aren’t creating relevant visual content your strategy isn’t complete. Not by a long shot.

Branding

February 20, 2018

How To Drive Action With Visual Content

If you spend any amount of time on Pinterest, like me, then you have probably seen plenty of brand style guides show up in your smart feed. I personally love them. I have a whole board dedicated to brand style guides ( you can follow me on Pinterest here).

If you have seen them you are probably wondering what the are and why you would need one. They do have a purpose, other than to show off your stunning brand identity. Though… go ahead and show it off girl!

Branding

How To Use Your Brand Style Guide To Build Brand Recognition

I have a HUGE secret to share with you today. I mean it’s so big it will change the way you do business forever. Okay, that may be a little bit of a stretch, but I promise you that this post will help you become more successful as a small business. If I could meet you in person, share a cup of coffee and give you one piece of advice this would be it.

So what is my secret to success? It’s not a complicated theory or even a hard to implement the process. It’s just five simple principals that make up one big business philosophy. This philosophy isn’t revolutionary by any means but to make it easy to implement in my own business I put my own little twist on it.

Branding

January 22, 2018

My Biggest Secret To Success: One Word To Live By

WHOOPS! This post is currently being updated with some new and exciting information. Check back soon.

Branding

How I Used Brand Clarity To Book 4 New Clients Before I Launched

Are you struggling as a small business? Are you trying to increase sales and bring in more revenue? What about building more loyalty with your existing customers? You are definitely not alone. When it comes to the struggles of small business most of us are in the same boat. Yep, even your competitors struggle. Heck, […]

Branding

December 15, 2017

What Is Branding And Why It’s So Important To Your Small Business