I am sure if you’ve started your business or even just researched the idea of starting a business you have heard that an email list should be your number one priority. I think anyone who blogs about business in any way has a post dedicated to the importance of list building as they should because… it truly is that important.
Your email list is going to be your business’ best friend and major factor in your growth strategy. This is because the people who have willingly invited you into their inbox want to hear what you have to say. They want you to help them solve problems, and your email list is your direct link to them.
Email List= Important… but how do you get people to willingly hand over their precious email address? Lead magnets.
A few weeks ago I sat down and had coffee with a dear friend and do you know what she said when I arrived?
“I’m surprised you were able to make it. Every time I ask you to coffee you say you have work to do it. I was beginning to think we weren’t friends anymore”
Want to talk about heartbreaking? That statement nearly had me in tears because it was so true. My business had been consuming me and I had been neglecting the people I care about. And they had noticed. And if she wasn’t happy I can only imagine how everyone else felt.
March 26, 2018
Are you ready to start your spring cleaning? I am. Though I am really not looking forward to seeing what crazy clutter awaits me in the far reaches of my closet. Last year I found a handbag I had been searching 6 months for and swore I must have lent out and would never see it again.
And to be honest my closet isn’t the only place I am afraid to look at…
If you run a small business, chances are you need to do a little spring cleaning in your biz as well. Out of date information, email boxes filled to the brim, and yes ,even desk drawers that may need a little love in the decluttering department.
Have you ever sat down at your computer to write a blog post only to find yourself still staring at a blank screen an hour later?
You probably already know this but content is king. Without high-quality content, it is hard to build and maintain an audience. It’s even harder to turn that audience into lead or sales. So what do you do when it seems your creative juices have decided to take a vacation?
Well first, don’t panic. Finding ideas for good content can trip up even the most seasoned blogger.
Second, you can use this list of resources to find a steady stream of content ideas and build out an amazing content calendar and knock your audiences socks off.
February 27, 2018
A lot of business owners are intimidated by SEO. For a long time I was one of them. That is until I started to actually try and learn it. I am by no means an expert or guru in the art of SEO but I can help you at least get started on the right foot.
Just a fair warning this post is geared toward WordPress.org users. If you’re not using WordPress I highly suggest you give it a try. Mainly because it’s easy to use and WordPress has done an ah-ma-zing job with making their users already pretty SEO ready.
I am a work at home mom with two toddlers running around all day, clients to work with, appointments to keep, blog posts to write… this list could go on and on. If you run a small business, whether you have little ones or not, your list of to-do’s could be looking like a marathon you’ll never finish. If anyone understands the struggle, it’s me.
January 30, 2018
When I decided to start my own business I sat down at my kitchen table and spent a week planning out my business goals. I lived off coffee and barely moved from my chair. I will admit that the first few days were a struggle. But once I started visualizing my business in a new […]
When I first struck out on my own my and created by business my number one goal was to get as many leads as I could in the shortest amount of time. I focused all my energy on making cold calls, sending cold emails, and making posts on social media. I was trying to reach […]
December 15, 2017