THE EXPLORER

brand archetype

The Explorer brand craves adventure and independence. They are non-conformists and hate to feel trapped.

GOAL

To experience a more fulfilling life

FEAR

To be trapped or have to conform

STRATEGY

Experience new things and escape boredom

FAMOUS EXPLORER BRANDS

FAMOUS CHARACTERS

Amelia Earhart

Luna Lovegood

Ariel

Indiana Jones

ATTRIBUTES

Adventurous, Restless, Independent, Searcher, Self-directed

VOICE

Use expansive and open-minded language. Use words like journey and free

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