The Explorer Brand Archetype

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THE EXPLORER

brand archetype

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The Explorer brand craves adventure and independence. They are non-conformists and hate to feel trapped.

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GOAL

To experience a more fulfilling life

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FEAR

To be trapped or have to conform

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STRATEGY

Experience new things and escape boredom

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FAMOUS EXPLORER BRANDS

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FAMOUS CHARACTERS

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Amelia Earhart

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Luna Lovegood

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Ariel

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Indiana Jones

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ATTRIBUTES

Adventurous, Restless, Independent, Searcher, Self-directed

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VOICE

Use expansive and open-minded language. Use words like journey and free

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VISIT THE

design shop

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Templates and design tools to help you brand your business and engage your audience.

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