The Hero Brand Archetype

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THE HERO

brand archetype

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The Hero brand is driven by its need to prove their worth to the world and make a mark on the world through their sacrifice.

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GOAL

To improve the world through their courage

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FEAR

To be seen vulnerable or weak

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STRATEGY

Improve the world through mastery and courageous acts. Be as strong as possible

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FAMOUS HERO BRANDS

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FAMOUS CHARACTERS

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High Jackman

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Harry Potter

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Merida

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Katniss Everdeen

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ATTRIBUTES

Competitive, idealist, courageous, proud, challenging

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VOICE

Use motivational and upbeat language like hard work, overcome

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VISIT THE

design shop

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Templates and design tools to help you brand your business and engage your audience.

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