The Lover Brand Archetype

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THE LOVER

brand archetype

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The Lover brand is driven by its need to make others feel special and build relationships based on emotional connection.

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GOAL

To build lasting relationships 

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FEAR

To be alone or rejected

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STRATEGY

Build relationships based on emotional connection. Become more attractive to others.

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FAMOUS LOVER BRANDS

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FAMOUS CHARACTERS

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Elizabeth Taylor

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Ron Weasley 

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Jasmine

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Marilyn Monroe

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ATTRIBUTES

Passionate, sensual, pleasurable, indulgent, loving

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VOICE

Use language that appeals to the senses. Words like erotic and divine

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