The Magician Brand Archetype

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THE MAGICIAN

brand archetype

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The Caregiver brand is driven by its need to take care of and nurture their audience. Caregiver brands work to get their audience to take care of themselves by offering protection and support.

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GOAL

To make dreams come true

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FEAR

To have unintended consequences

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STRATEGY

To help others fulfill their dreams and desires 

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FAMOUS MAGICIAN BRANDS

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FAMOUS CHARACTERS

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Steve Jobs

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Albus Dumbledor

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Willy Wonka

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Martin Luther King Jr.

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ATTRIBUTES

Value magic moments, visionary, charismatic, a leader

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VOICE

Use moving and expansive language. Words like empower, discover, and magical.

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