The Maverick Brand Archetype

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THE MAVERICK

brand archetype

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The Maverick brand is driven by its need to be a revolutionary and destroy what’s not working in the world.

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GOAL

To change what isn’t working

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FEAR

To be powerless to exert change

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STRATEGY

To disrupt the status quo and shake things up. Call attention to what isn’t working in your sphere.

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FAMOUS MAVERICK BRANDS

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FAMOUS CHARACTERS

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Lt. Pete “Maverick” Mitchell

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Sirius Black

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Mulan

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Richard Branson

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ATTRIBUTES

Rebellious, shocking, thrilling, liberating, disruptive

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VOICE

Use straightforward language. Words like freedom and outrageous 

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