THE MAVERICK

brand archetype

The Maverick brand is driven by its need to be a revolutionary and destroy what’s not working in the world.

GOAL

To change what isn’t working

FEAR

To be powerless to exert change

STRATEGY

To disrupt the status quo and shake things up. Call attention to what isn’t working in your sphere.

FAMOUS MAVERICK BRANDS

FAMOUS CHARACTERS

Lt. Pete “Maverick” Mitchell

Sirius Black

Mulan

Richard Branson

ATTRIBUTES

Rebellious, shocking, thrilling, liberating, disruptive

VOICE

Use straightforward language. Words like freedom and outrageous 

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