THE RULER

brand archetype

The Caregiver brand is driven by its desire to create order out of chaos and to create positive outcomes.

GOAL

To create prosperity and success

FEAR

To be seen as overbearing or to lose control

STRATEGY

Create order out of chaos and be an authority in their sphere of influence

FAMOUS RULER BRANDS

FAMOUS CHARACTERS

Beyonce

Dolores Umbridge

Elsa

Duchess Kate

ATTRIBUTES

Productive, responsible, organized, leader, confident

VOICE

Use authoritative and refines language. Words like successful and power

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