The Ruler Brand Archetype

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THE RULER

brand archetype

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The Caregiver brand is driven by its desire to create order out of chaos and to create positive outcomes.

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GOAL

To create prosperity and success

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FEAR

To be seen as overbearing or to lose control

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STRATEGY

Create order out of chaos and be an authority in their sphere of influence

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FAMOUS RULER BRANDS

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FAMOUS CHARACTERS

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Beyonce

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Dolores Umbridge

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Elsa

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Duchess Kate

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ATTRIBUTES

Productive, responsible, organized, leader, confident

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VOICE

Use authoritative and refines language. Words like successful and power

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